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J. Scott Punk Joins Four Leaf Public Relations as Senior Consultant
June 1, 2012 – Charlottesville, VA – Four Leaf Public Relations is pleased to announce a new addition to their virtual team with the addition of senior communications counselor J. Scott Punk, APR. A...
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Punchy Infographics Made Easy
by guest blogger, Christine Hohlbaum What is an Infographic? It is a story-telling image that conveys complex data at a glance. A good infographic tells a story using the visual medium. A bad one...
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UVA and Bad Public Relations From Someone Who Lives Here
As a long-time public relations counselor, it is painful to watch the PR debacle around the ousting of University of Virginia President Teresa Sullivan by its Board of Visitors. As a long-time...
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What Does a PR Person Do All Day?
The PR person’s job is probably one of the most misunderstood jobs of all. No, we don’t go to parties every night, we don’t “spin” tall tales to reporters, and we don’t slap backs at fundraisers and...
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The E-Mail I Hate Getting the Most From Clients
Just fix it. I hear this statement a few times a year. It usually comes after a message isn’t carried correctly in a news report or the CEO’s name was misspelled. (Yes, that still happens. Even in the...
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When You Should Avoid Hiring a PR Firm
I know it sounds odd for a PR person to write that there may be a time with hiring PR counsel is a bad idea. But, having been in the business for 27 years has shown me that there are situations where...
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Getting Everyone on the Same Page With A Concept Pyramid
The concept pyramid is an exercise we’ve used to help get client’s employees on the same page. But, unlike the “good word-bad word” list exercise, which ferrets out default language your staff is...
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5 Things To Do When You Are Too Busy To Communicate
You haven’t heard from us in a while. We have been so busy with client work (Hello, Fall!) that blog entry writing, touching base with potential clients, networking and all the things people like me...
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Communication Lessons from A Recent Speed Coaching Event
The other night, I joined four other communications experts to provide “speed coaching” on various marketing and PR topics at a joint UVA Innovations and Charlottesville Business Innovation Council...
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Starting Off The New Year Right
Happy new year to you and yours! At Four Leaf, we make a habit of starting off each new year in retrospect. What worked? What didn’t? How did our outcomes for clients compare to the year before? Did...
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Proving Yourself In Messaging and Storytelling
Seth Godin is an inspirational guy on any day. But his blog post today hit a nerve. It was one line that encouraged me to write: “Proof is only useful if it leads to belief.” His post made me think of...
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How Storytelling Can Help You
Storytelling, the art and science of sharing information via narrative, is an ancient form of communication. Human beings around the world have used storytelling to get their ideas across for a...
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What Not To Worry About
We are about six weeks into the new year and thought it was high time to check in. While most are sharing how they think the new year is shaping up, we’re taking a different tact. Rather than rehash...
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How To Be An Ideal PR Client
You want the best public relations and communications support you can get. As a communications firm, we also want to provide the best service and results as possible. Communications is a partnership...
View ArticlePublic Relations Questions To Answer For Results in 2014
Yes, it’s been a while since I’ve added a new blog post. However, the reason is why this new post exists. We’ve been very busy at Four Leaf, readying several major client announcements for the Fall....
View ArticleFree PR Advice to lululemon from a Real Customer
Even if you’re not a person who works out regularly, you’ve likely heard the story about lululemon athletica and their “see through” pants. As a long-time customer, I followed this story with interest....
View ArticleThe #1 PR Trend to Watch in 2014
Are we done with all the “top trends” and “top ten” lists for 2014 yet? I waited a few weeks to let the noise die down before putting forth our own predictions for 2014. Now, after talking to...
View ArticleWhy Virgin America Might Not Need PR
Business travel is no fun. The hassle of airline security, long lines at rental car counters and hotel check-ins killed the glamour of travel years ago. But recently I had the good fortune to fly on...
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Ami Neiberger-Miller Joins Four Leaf Public Relations as Senior Counselor
We are a fortunate group at Four Leaf Public Relations. Today, we have the pleasure of introducing a new virtual team member: senior counselor Ami Neiberger-Miller, APR. A seasoned public relations...
View ArticleA Great Spokesperson Goes Beyond Knowing The Message
Identifying the “right” spokesperson is a big topic in the board room when public relations campaigns and social media efforts are discussed. And, usually the CEO or someone else with a big job title...
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